Nothing optional runs until you choose
When you first arrive, this site sets no cookies and sends nothing to other companies. The fonts, the video, the company logos and the PowerPoint tool are all served from this site.
Analytics, only if you accept
If you select Accept analytics, we load Google Analytics 4 so we can understand how people use the research and improve it. It records:
- the parts and sections you view, and whether you play the findings video;
- how you use the interactive tools, including filters you select, words you type into the two search boxes, company cards you open and PowerPoint downloads;
- standard technical information, such as your device, browser and approximate location.
Please don't type personal information into the search boxes. Google Analytics sets these cookies:
| Cookie | Purpose | Lasts |
|---|---|---|
_ga | Tells visitors apart | 2 years |
_ga_698C94HM3K | Keeps track of your visit (session) | 2 years |
These cookies are set on mmc.vc, so MMC's main website can also read them. Google provides the service on our behalf and may process the data in the United States.
Changing your mind
Use Cookie settings at the bottom of any page, or the button below. If you decline after accepting, we stop Google Analytics and delete its cookies.
Stored only in your browser
Some things are saved in your browser so the site works as you'd expect. They stay on your device and are never sent to us. You can clear them in your browser settings.
| Name | What it remembers | When |
|---|---|---|
aff-consent-v1 | Your choice about analytics | Once you choose |
aff-scorecard-v1 | Your scores in the prioritisation scorecard | Only if you use it |
aff-wfmap-v1 | Your workflow map | Only if you use it |
aff-checklist-v1 | Your readiness checklist ticks | Only if you use it |
Hosting
The site is hosted by Cloudflare, which processes technical information such as your IP address and browser to deliver the pages and protect the site from attacks.
Links to other websites
Company websites and other links open in a new tab. Those sites have their own privacy policies.
Contact
MMC is the data controller. For privacy questions, email fundenquiries@mmc.vc or write to MMC Ltd., FAO: Legal (Privacy), 24 High Holborn, London WC1V 6AZ, as set out in our privacy policy.
Last updated 9 November 2026